LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons
SBD/August 1, 2012/Olympics
Coca-Cola CEO Muhtar Kent Claims Empty Sponsor Seats Are Not From His Company
Published August 1, 2012
TIME IS ON MY SIDE: CNBC’s Carl Quintanilla noted IOC TOP sponsor Omega is the official timekeeper for the Olympics and the “only sponsor whose name may be visible within a venue.” Omega President & CEO Stephen Urquhart said it is “difficult to give you a dollar figure” on all the visual impressions the company gets from its sponsorship. However he said it is "very important to the brand" that spectators and viewers see the Omega name. Urquhart: "It’s also important all we do around below the line and above the line to explain what timekeeping is all about” (“Squawk on the Street,” CNBC, 7/31).