USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case Could Oslo's Move Be Impetus For IOC Change? IOC Won't Reopen Bid Process For '22 Games IOC To Make Hosts Sign Non-Discrimination Clause USOC Pressing Forward With '24 Bid UM, Coca-Cola Ticket Promotion Pulled Could DC Olympic Stadium Be 'Skins New Home?
Upcoming Conferences and Events
SBD/August 1, 2012/Olympics
Coca-Cola CEO Muhtar Kent Claims Empty Sponsor Seats Are Not From His Company
Published August 1, 2012
TIME IS ON MY SIDE: CNBC’s Carl Quintanilla noted IOC TOP sponsor Omega is the official timekeeper for the Olympics and the “only sponsor whose name may be visible within a venue.” Omega President & CEO Stephen Urquhart said it is “difficult to give you a dollar figure” on all the visual impressions the company gets from its sponsorship. However he said it is "very important to the brand" that spectators and viewers see the Omega name. Urquhart: "It’s also important all we do around below the line and above the line to explain what timekeeping is all about” (“Squawk on the Street,” CNBC, 7/31).