SBD/August 1, 2012/Olympics

Medal Stand: The Newest Fab Five's Gymnastics Win Won't Be Soon Forgotten

Each day during the Summer Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around London.

MEDAL
MEDALIST
 

GOLD: U.S. WOMEN'S GYMNASTICS TEAM -- The golden girls have not disappointed in London, winning the team gold medal last night, the first for the U.S. in 16 years. With Gabby Douglas and Aly Raisman set for the all-around final, and numerous medal hopes in the individual events, the U.S. women are poised to be one of the major stories of the Games -- with their sponsors happily along for the ride.

SILVER: MICHAEL PHELPS -- Even though a somewhat lackadaisical last four years may have finally caught up to the great one, Phelps still managed to set the record as the most decorated Olympian ever last night. Phelps now has 19 Olympic medals overall, 15 of them gold, but he has had a shaky London Games up to this point, losing the 200-meter butterfly for the first time in a major competition in over a decade and finishing off the medal stand in the 400-meter IM. But with three events remaining, he still has a chance to further make history.

 

BRONZE: VISA'S "GO WORLD" CAMPAIGN -- Always an Olympic marketing leader, Visa has collected more than 28 million "cheers" from fans worldwide for its "Go World" campaign, and the spots promoting it have been viewed more than 25 million times on YouTube. Among the cheers Visa received, 1.9 million came in the form of "likes" on the company's Facebook page.

 

TIN: NBC'S TWITTER FLAP -- The move to ban reporter Guy Adams from Twitter after he tweeted NBC Olympics President Gary Zenkel's e-mail address in frustration over tape-delayed coverage backfired this week. The subject became fodder across the Internet, and NBC and Twitter did not fare well in public opinion. Adams' Twitter account was reinstated yesterday, but in hindsight it might have been best to just let him rant to his 4,500 followers at the time.

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