SBD/August 1, 2012/Media

Atlanta Station's Switch To Sports Format Part Of Broader Push By CBS Radio

CBS Radio's WZGC-FM in Atlanta will flip from adult alternative music to sports this coming fall. The station's move marks the latest embrace of the sports format by CBS Radio ahead of the launch of its new national sports radio network in January. WZGC ranked 16th out of 22 stations in Atlanta in June, according to figures from Arbitron. The station currently has radio rights to Falcons games. CBS Radio has also announced plans to launch a sports FM station in Tampa on what is today WSJT-FM. CBS says Pittsburgh's KDKA-FM (93.7) Program Dir Terry Foxx is heading to Atlanta to build "Sports Radio 92.9" on WZGC-FM.
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