SBD/August 1, 2012/Marketing and Sponsorship

Packers, Bellin Health Extend Deal To Include Naming Rights For North Gate At Lambeau

Bellin Health and the Packers are "extending their partnership with naming rights for the new north gate at Lambeau Field and additional health-related programs," according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. Bellin Health President & CEO George Kerwin said during Monday's announcement at Lambeau Field, "It is much more than just a marketing relationship." Bellin has been in partnership with the Packers "since 2007, including providing health care services and facilities for players." Bellin will work with the team "on a number of health-related initiatives under the new 'Titletown Wellness' brand." The initiatives include "construction of a sports medicine and primary-health clinic near Lambeau Field." The clinic would be "open to the public, but also would include diagnostic facilities available to players." The plan is to "have the clinic open by 2015" (GREEN BAY PRESS-GAZETTE, 7/31). Bellin also serves as sponsor of the team's practice jerseys (THE DAILY).
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