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SBD/July 31, 2012/Research and Ratings
Smart TV Users Say ESPN, MLB.com Among "Must Have" Apps
Published July 31, 2012
ESPN and MLB.com are among the “must have” smart TV apps among those who already own a smart or internet-connected TV, according to a Harris Poll done in May. The poll was conducted online among 2,634 U.S. adults. Twenty-one percent (21%) of respondents said ESPN was their “must have” app, which ranked sixth among all responses. The MLB.com app ranked 12th. Both ESPN and MLB scored higher among GenXers (36-47) and Baby Boomers (48+) as compared to Echo Boomers (18-35). Streaming video apps were the most popular answers among respondents. Three of the top five responses were NetFlix, YouTube and Amazon Instant Video. The 18-35 demo chose YouTube as the “must-have” app over NetFlix (57% vs. 54%) (Harris Poll).
|
MUST-HAVE APPS AMONG SMART TV/INTERNET-CONNECTED
TV OWNERS (BY AGE DEMO) |
||||
| SMART TV APP |
TOTAL
|
18-35
|
36-47
|
48+
|
| NetFlix |
47%
|
54%
|
48%
|
37%
|
| YouTube |
44%
|
57%
|
42%
|
29%
|
|
35%
|
45%
|
32%
|
23%
|
|
| Amazon |
34%
|
36%
|
35%
|
30%
|
| Pandora |
28%
|
33%
|
24%
|
23%
|
| ESPN |
21%
|
19%
|
23%
|
23%
|
| Hulu+ |
21%
|
26%
|
18%
|
18%
|
|
17%
|
23%
|
13%
|
12%
|
|
| Syfy |
14%
|
16%
|
11%
|
13%
|
| HBO Go |
13%
|
13%
|
19%
|
10%
|
| Rhapsody |
9%
|
13%
|
7%
|
7%
|
| MLB.com |
8%
|
7%
|
8%
|
9%
|
| Vudu HD |
7%
|
8%
|
12%
|
2%
|
| Conema Now |
7%
|
9%
|
7%
|
4%
|
| Vimeo |
5%
|
7%
|
8%
|
1%
|
| None of these |
23%
|
28%
|
23%
|
28%
|
