SBD/July 31, 2012/Research and Ratings

Smart TV Users Say ESPN, MLB.com Among "Must Have" Apps

ESPN and MLB.com are among the “must have” smart TV apps among those who already own a smart or internet-connected TV, according to a Harris Poll done in May. The poll was conducted online among 2,634 U.S. adults. Twenty-one percent (21%) of respondents said ESPN was their “must have” app, which ranked sixth among all responses. The MLB.com app ranked 12th. Both ESPN and MLB scored higher among GenXers (36-47) and Baby Boomers (48+) as compared to Echo Boomers (18-35). Streaming video apps were the most popular answers among respondents. Three of the top five responses were NetFlix, YouTube and Amazon Instant Video. The 18-35 demo chose YouTube as the “must-have” app over NetFlix (57% vs. 54%) (Harris Poll).

MUST-HAVE APPS AMONG SMART TV/INTERNET-CONNECTED
TV OWNERS (BY AGE DEMO)
SMART TV APP
TOTAL
18-35
36-47
48+
NetFlix
47%
54%
48%
37%
YouTube
44%
57%
42%
29%
Facebook
35%
45%
32%
23%
Amazon
34%
36%
35%
30%
Pandora
28%
33%
24%
23%
ESPN
21%
19%
23%
23%
Hulu+
21%
26%
18%
18%
Twitter
17%
23%
13%
12%
Syfy
14%
16%
11%
13%
HBO Go
13%
13%
19%
10%
Rhapsody
9%
13%
7%
7%
MLB.com
8%
7%
8%
9%
Vudu HD
7%
8%
12%
2%
Conema Now
7%
9%
7%
4%
Vimeo
5%
7%
8%
1%
None of these
23%
28%
23%
28%

 

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