SBD/July 31, 2012/Marketing and Sponsorship

Marketplace Roundup

Prince won court approval of plan to give ownership of the company to lenders
The N.Y. Post reported Prince Sports "has won court approval of its restructuring plan giving ownership of the company to lenders." Under Prince's reorganization plan, lender ABG-Prince "will get all the reorganized company's equity in exchange" for its $67.2M secured debt. Unsecured creditors owed about $13.8M "will get proceeds from lawsuits and cash for an estimated recovery" of 2.7% (N.Y. POST, 7/29).

NOTES FROM TRAINING CAMP: Verizon Wireless is now the presenting sponsor of the '12 Raiders training camp. The expanded relationship between the team and Verizon includes signage and media backdrops at the Raiders' Napa Valley training complex, branding on the team's website, social media campaigns, hospitality events and VIP benefits (Raiders)....In Charlotte, Person & Green noted the NFL Panthers "are wearing a small 'Pepsi' patch on the front of their practice jerseys, the first time they've sold an ad on their practice gear." Meanwhile, the team "drew 12,871 fans to their preseason party/practice" Saturday at Wofford College in Spartanburg, S.C. (CHARLOTTE OBSERVER, 7/29).

STAY WITH TRADITION: ESPN’s Rod Gilmore said he is “not a fan” of Nebraska's new alternative football uniform because “it looks like something off of the Periodic Table chart” with the symbol "N." Nebraska is wearing the adidas uniform in its Sept. 29 game against Wisconsin, and Gilmore said, “They should have gone black unis completely with a little bit of red. … For one game only, a change is fine, but stick with some tradition. This is not the NFL” (“College Football Live,” ESPN, 7/30).

THIRST IS EVERYTHING: CAGEPOTATO.com's Elias Cepeda noted UFC fighter Phil Davis "appears in a new Sprite television commercial, twisting an actor into knots." The fact that Sprite "doesn’t just use Phil as an anonymous beefy tough dude figure in the video, but instead mention his name, might lead us to believe that they feel the young audience they are trying to reach would have already heard of the fighter" (CAGEPOTATO.com, 7/28).
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