Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/July 31, 2012/Marketing and Sponsorship
Published July 31, 2012
NOTES FROM TRAINING CAMP: Verizon Wireless is now the presenting sponsor of the '12 Raiders training camp. The expanded relationship between the team and Verizon includes signage and media backdrops at the Raiders' Napa Valley training complex, branding on the team's website, social media campaigns, hospitality events and VIP benefits (Raiders)....In Charlotte, Person & Green noted the NFL Panthers "are wearing a small 'Pepsi' patch on the front of their practice jerseys, the first time they've sold an ad on their practice gear." Meanwhile, the team "drew 12,871 fans to their preseason party/practice" Saturday at Wofford College in Spartanburg, S.C. (CHARLOTTE OBSERVER, 7/29).
STAY WITH TRADITION: ESPN’s Rod Gilmore said he is “not a fan” of Nebraska's new alternative football uniform because “it looks like something off of the Periodic Table chart” with the symbol "N." Nebraska is wearing the adidas uniform in its Sept. 29 game against Wisconsin, and Gilmore said, “They should have gone black unis completely with a little bit of red. … For one game only, a change is fine, but stick with some tradition. This is not the NFL” (“College Football Live,” ESPN, 7/30).
THIRST IS EVERYTHING: CAGEPOTATO.com's Elias Cepeda noted UFC fighter Phil Davis "appears in a new Sprite television commercial, twisting an actor into knots." The fact that Sprite "doesn’t just use Phil as an anonymous beefy tough dude figure in the video, but instead mention his name, might lead us to believe that they feel the young audience they are trying to reach would have already heard of the fighter" (CAGEPOTATO.com, 7/28).