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SBD/July 31, 2012/Marketing and Sponsorship
Chevrolet Inks ManU Jersey Deal On Heels Of Ewanick Ouster, Liverpool Deal
Published July 31, 2012
HIS TURN TO TALK: AD AGE's Rupal Parekh noted GM interim CMO Alan Batey "started out his first day on the job by speaking publicly about General Motors further strengthening its relationship with soccer club Manchester United -- which, interestingly, is the very same relationship that's being reported as the root of Mr. Ewanick's ouster." Batey in a statement said, "Manchester United's statistics are impressive, but this relationship goes far beyond the numbers -- this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes." It is a "swift effort on Mr. Batey's part to seize control of the conversation, rather than avoiding the Manchester United topic completely" (ADAGE.com, 7/30).