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SBD/July 30, 2012/People and Pop Culture
General Motors Parts Ways With Global Chief Marketing Officer Joel Ewanick
Published July 30, 2012
JERSEY SWAP: The PA reports GM and ManU have "announced the club's shirt sponsor will be Chevrolet" for the '14-15 season. Chevy will "replace Aon, whose partnership with United began in the 2010-11 season" (PA, 7/30). In Detroit, Brent Snavely writes the announcement "comes one day after" Ewanick resigned "amid reports that a deal with a European soccer team contributed to his departure" (DETROIT FREE PRESS, 7/30).