SBD/July 30, 2012/People and Pop Culture

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  • General Motors Parts Ways With Global Chief Marketing Officer Joel Ewanick

    Ewanick was "being removed for failing to properly vet" details of ManU sponsorship

    General Motors' "tumult deepened on Sunday when the auto maker ousted" Global Chief Marketing Officer JOEL EWANICK, according to Terlep & Vranica of the WALL STREET JOURNAL. Sources said that GM told Ewanick he was "being removed for failing to properly vet the financial details" of the company's recent sponsorship deal with EPL club Manchester United. A GM spokesperson yesterday said Ewanick "failed to meet expectations the company has for its employees" and elected to resign. GM said that he will "be succeeded on an interim basis" by VP/U.S. Sales & Service ALAN BATEY. Sources said that the ouster "wasn't a result of Mr. Ewanick's recent decision to stop GM's paid advertising" on Facebook. However, sources added that Ewanick's "choice to discuss the move with the Wall Street Journal days before Facebook's initial public offering of stock didn't go over well among executives in GM's top ranks." Ad execs said that he "often ruffles ad shops with harsh critiques and demands for last-minute changes." Ewanick also "used a commercial for this year's Super Bowl to take a shot at rival Ford Motor Co." (WALL STREET JOURNAL, 7/30). In L.A., Jerry Hirsch notes GM also "declined to advertise" at upcoming Super Bowl XLVII, "traditionally the advertising industry's biggest spectacle" (L.A. TIMES, 7/30).

    JERSEY SWAP: The PA reports GM and ManU have "announced the club's shirt sponsor will be Chevrolet" for the '14-15 season. Chevy will "replace Aon, whose partnership with United began in the 2010-11 season" (PA, 7/30). In Detroit, Brent Snavely writes the announcement "comes one day after" Ewanick resigned "amid reports that a deal with a European soccer team contributed to his departure" (DETROIT FREE PRESS, 7/30).

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  • Executive Transactions

    Stanford Univ. named Univ. of Delaware AD BERNARD MUIR to the same position. Muir serves on the NCAA D-I Men’s Basketball Committee, as well as the USA Basketball BOD. He will begin in September (Stanford). Muir becomes the school’s first African-American AD (MERCURYNEWS.com, 7/27). Muir was named to SportsBusiness Journal's "Forty Under 40" in '07 while at Georgetown Univ. (THE DAILY).

    EXECS: Bruins Media Relations Coordinator KELLY MOHR is leaving the club after four years, “trading in hard ice for the more flavorful, creamy stuff" as she joins the PR staff at Ben & Jerry’s in South Burlington, Vt. (BOSTON GLOBE, 7/29)….Kansas State Univ. named ACC Assistant Commissioner/Compliance & Governance LINDSEY BABCOCK Associate AD/Compliance (Kansas State)….Dial Global and NBC Sports Group named JACK SILVER NBC Sports Radio Network Program Dir. Silver was most recently in the same position at KLOS and KABC Radio in L.A. (NBC/Dial Global)….The Nets promoted JM CAPARRO to VP/Ticket Sales & Service (THE DAILY).

    Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.

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  • Names In The News

    Penn State Univ. President RODNEY ERICKSON said that the school is "adequately covered to handle lawsuits stemming from the sexual abuse scandal that has enveloped the campus." He said that the university "has general liability coverage like any institution of its size." Erickson: "We believe that we are adequately covered. In addition to that, we hope to be able to settle as many of these cases as quickly as possible" (AP, 7/28).

    YOUTH MOVEMENT: In Charlotte, Caroline McMillan noted NFL Panthers Owner JERRY RICHARDSON, this year's honorary chairman of the Charlotte Observer's Summer Camp Fund, last week spent a morning at YMCA Camp Thunderbird answering questions from campers ages 11-16. Richardson, using a legal pad, "wrote five core values and showed them to the campers: hard work, harmony, teamwork, listen and respect." Richardson said that respect "is most important." He said that someone could work for the Panthers "without having a (perfect) 10 on the first four values." Richardson: "But I have zero tolerance if you don't show respect. That means respect for anybody -- friends, vendors, family" (CHARLOTTE OBSERVER, 7/29).

    TIME TO TANGO: ABC released its cast list for an "All-Star" edition of its "Dancing with the Stars" program. Participating in the competition will be IndyCar driver HELIO CASTRONEVES, former U.S. gymnast SHAWN JOHNSON, former NFLer EMMITT SMITH and U.S. speed skater APOLO ANTON OHNO (ABC).

    NAMES: The NASCAR Foundation presented a $150,000 check to Halifax Health Medical Center's Speediatrics children's unit. NASCAR Foundation Exec Dir SANDY MARSHALL said that since its launch in '06, the NASCAR Foundation has "given about $13 million to charitable causes that benefit children" (Daytona Beach NEWS-JOURNAL, 7/29)....Broncos DE ELVIS DUMERVIL presented one of his framed game jerseys to the family of late Staff Sgt. JESSE CHILDRESS following the team's practice yesterday. Childress "was one of 12 people killed in an Aurora theater shooting July 20" (DENVERPOST.com, 7/29)....Lakers G STEVE NASH attended the Tottenham-Liverpool friendly at M&T Bank Stadium on Saturday (Baltimore SUN, 7/29)….MLS L.A. Galaxy F LANDON DONOVAN has listed his 5,715-square-foot Manhattan Beach, Calif., residence for $4.3M (L.A. TIMES, 7/29)….More than 6,000 runners participated in the Packers' third annual 5K Run at Lambeau Field Saturday (GREEN BAY PRESS-GAZETTE, 7/29).

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