Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/July 30, 2012/Media
Published July 30, 2012
NO NEED FOR RIVALRY TALK: Comcast Chair & CEO Brian Roberts said having NBC Sports Network become a “competitive threat to ESPN” is “not the realistic goal, and that is not the definition of success for us." Roberts said that NBC will "continue to find other properties” along with NHL and Tour de France on “that say, ‘You know what, you do something very special at this company that nobody else can do.’” Roberts: “Can we continue to expand and widen the breath of NBC Sports into its own network? I think it’s a long-term growth business for us” (“Power Lunch,” CNBC, 7/27).
CBS EXPANDING NFL COVERAGE: In N.Y., Bob Raissman reported CBS Sports Network is "on the verge of announcing a new hour-long NFL show." It will be "seen every Monday evening during the season on CBS Sports Net." Raissman: "Expect guys like Dan Marino, Phil Simms and Dan Fouts to make appearances. Should be very interesting" (N.Y. DAILY NEWS, 7/29).
HBO GOING FOR THE KNOCK OUT: ESPN.com's Dan Rafael wrote HBO is televising the Sept. 8 boxing match between Andre Ward and Chad Dawson, and is "treating it like its biggest non-pay-per-view bout of the year." HBO is, "for the first time, using its '24/7' brand for a non-PPV bout in a '24/7 Road to Ward/Dawson' special." The half-hour "documentary-style show previewing the bout premieres Aug. 25 at midnight ET/PT" (ESPN.com, 7/27).