SBD/July 30, 2012/Marketing and Sponsorship

Nebraska Unveils New Adidas Uniform Early After Video Is Leaked On YouTube Friday

The biggest change to these Nebraska uniforms is the black glossy helmet
Adidas on Friday introduced the “much-awaited alternate uniform design” for the Univ. of Nebraska football team, which the team will wear on Sept. 29 “in a home game against Wisconsin,” according to Sam McKewon of the OMAHA WORLD-HERALD. Wisconsin this week will also “unveil its own alternate uniforms for the game.” adidas has “dubbed the game its first ‘Unrivaled Game,’” and given it the theme: “The Quick and The Red.” NU’s look features a “black helmet and facemask with a red ‘N’ and single red helmet stripe.” The uniform also features a “techfit” red jersey “with a giant black ‘N' on the front, a small black number on the upper left chest, two black stripes on the shoulder pads and a large number on the back.” In addition, the uniform features “red pants with two black stripes,” red and black socks and black shoes. McKewon noted it is “similar in design to a ‘throwback’ uniform Michigan wore for last year's win against Notre Dame, but much bolder in its color palette: a sea of red topped with a black helmet.” NU football coach Bo Pelini said the uniforms will be a “good recruiting tool.” Pelini: “There's gonna be people who love it and people who hate it, especially here. You know, ‘Don't mess with the uniforms.' That's why I wanted no part in the decision. I didn't want to touch it ... it'll be an interesting reaction” (OMAHA.com, 7/27). In Nebraska, Brian Christopherson reported NU’s football program had “planned on unveiling its alternate uniform design only after showing it first to players" this week. But the revelation “came early when a video leaked from an adidas account on Youtube on Friday morning showed the uniforms” (JOURNALSTAR.com, 7/27).
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