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The NFL kicks off a new season with seemingly perpetual momentum driving its key business metrics to new heights. Still, the league isn’t taking plays off as it seeks ways to drive revenues higher and to improve the experience for fans attending games. Teams are taking the same approach as they look to deepen their connections in local markets. The league office, teams, media partners, sponsors — we’ll talk to them all and highlight the strategies, issues and people worth watching in the season ahead.
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