SBD/July 27, 2012/Olympics

Check Out The Latest Headlines From London At SBD/SBJ's Olympic Site

SportsBusiness Daily/SportsBusiness Journal has launched a free website exclusively geared to the Summer Games that will feature news, video, blogs and much more from London. See the site today for the following news:

P&G opens massive U.S. Family Home, showcases brands
 
New USOC supplier Oakley eschews TV ads, focuses on athletes
 
Heineken House opens in north London, expects 6,000 people a day
 
Catching Up With: Kevin Newell, McDonald's global chief brand officer
 
AT&T launches Olympic campaign; Kellogg's spot to debut tonight
 
On The Ground With John Ourand: That woman sounds just like Adele ... Umm, that's cause she is.

Meanwhile, see today’s issue of SBD Global for the following stories you may have missed:

Spanish officials say they're going to press on with their '20 Olympics bid despite economic troubles.
 
Brazil launches int’l campaign called "The World Meets In Brazil” to promote the '14 FIFA World Cup and '16 Rio de Janeiro Games.
 
The German Olympic team has a "lot of catching-up to do in regards of social media usage," as only a small number of its athletes are utilizing the platform.
 
Footage from the final rehearsal of Danny Boyle's Opening Ceremony made its way to YouTube despite director's plea not to spoil the surprise.

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