L.A. Increases Efforts For '24 Games Bid NBC To Carry USA Gymnastics Through '16 Report Shows Boston Could Feasibly Host Olympics Twin Cities Leads NBC Sochi In Primetime NBC Finishes Sochi Games With 12.3 Rating U.S. Bid City For '24 Games Expected By Year's End Bach Ecstatic With Sochi Games Closing Ceremony Showcases Russian Pride NBC Flat With Turin Heading Into Sunday USOC Happy With Performance At Sochi
Upcoming Conferences and Events
SBD/July 27, 2012/Olympics
NBC News' Delegation In London Dwarfs Other Networks; Does That Impact News Judgment?
Published July 27, 2012
THIS IS "TODAY": Anticipation for the Opening Ceremony and the start of the London Games dominated Friday's broadcast of NBC's "Today" show. The broadcast began with co-hosts Matt Lauer, Savannah Guthrie and Natalie Morales setting the tone and feel of London, with Big Ben chiming for three minutes to signify the first official day of the Games. Michelle Kosinski reported on the Olympic torch’s progress along the Thames River, as it “has been a real point of excitement for people.” The first hour also contained a preview of the Opening Ceremony, a report on the rivalry between U.S. swimmers Ryan Lochte and Michael Phelps, a live interview with David Beckham, a look at Olympic venues and a display of the Olympic medals. The second hour led with a live interview with the U.S. women’s field hockey team. There also were live interviews with First Lady Michelle Obama, U.S. triathlete Hunter Kemper along with Olympic mascot Wenlock, former U.S. gymnast Shawn Johnson and Phelps’ mother and sisters. A taped interview with the U.S. women’s gymnastics team in the second hour was followed by a live interview with the mothers of gymnasts Gabby Douglas and Jordyn Wieber. Live interviews with U.S. boxers Queen Underwood and Marlen Esparza and the U.S. women’s shooting team were among the highlights from the third hour. Meanwhile, ABC’s "GMA" included Bill Weir previewing the Opening Ceremony, while Julie Foudy examined the Lochte-Phelps rivalry and expectations for U.S. swimmer Missy Franklin. "CBS This Morning" featured an interview with Michelle Obama from London (THE DAILY).