Each day during the Summer Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around London.
| MEDAL | MEDALIST |
| | GOLD: TORCH RELAY ORGANIZERS -- Four years after the Beijing Torch Relay was overshadowed by protests and criticism, the IOC and LOCOG decided to limit the relay to the U.K. They added Ireland later at IOC member Pat Hickey's request. The relay went off without incident or complaint, and the crowds in London this week have been large and enthusiastic. |
| | SILVER: TITLE IX -- On the 40th anniversary of Title IX, its successes are certainly evident on the U.S. Olympic team in London. For the first time ever there are more U.S. women competing in the Games than men, not to mention just as many top story lines, if not more. And the U.S. flag bearer for the Opening Ceremony is Mariel Zagunis, a fencer who credited Title IX for the honor. |
| | BRONZE: MCDONALD'S -- The two-all-beef-patties magnet countered criticism in the British press of its food options by offering healthy menu items in its Olympic restaurants, led by its signature Happy Meal. It also pointed to its "Champions of Play" program for kids that promotes exercise and healthy eating. |
| | TIN: MITT ROMNEY -- The former head of the '02 Salt Lake City Games and current Presidential candidate put his foot in his mouth when he questioned the London Games before they have even started, citing security and labor concerns. He apologized later, but a former head of an Olympic organizing committee should know better. |
