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SBD/July 27, 2012/Olympics
American Pride: USOC Sponsors Hilton, 24 Hour Fitness To Re-Up Through '16
Published July 27, 2012
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MORE FOR 24 HOUR FITNESS: 24 Hour Fitness has renewed its USOC sponsorship, extending its position as the official fitness center of Team USA through '16. The company first signed on as a USOC partner in '03. It historically was categorized as a USOC supplier, the organization’s third sponsorship tier, which is worth anywhere from $3-10M over four years. 24 Hour Fitness has seen a strong return on its investment over the last four years, CEO Carl Liebert said. In surveys, potential customers said they were 15-20% more likely to choose 24 Hour Fitness over its competitors because of its Team USA affiliation.