L.A. City Council Signs MOU With LA 2024 LA 2024 Envisions Using Two Stadiums For Cermonies IOC Says No Deadline On NHL/Oly Participation USOC Will Not Host '28 If L.A. Loses '24 Bid Study Shows '24 Games Would Give L.A. $11.2B Boost Nick Symmonds To Retire From Track & Field L.A. Using Rose Parade Float To Promote Games Bid USOC Takes Transparent Approach To Diversity L.A. Hosting '28 Games Could Bring Challenges Trump To Support L.A. 2024 Bid
Upcoming Conferences and Events
May 31 - Jun 1
SBD/July 27, 2012/Olympics
American Pride: USOC Sponsors Hilton, 24 Hour Fitness To Re-Up Through '16
Published July 27, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
MORE FOR 24 HOUR FITNESS: 24 Hour Fitness has renewed its USOC sponsorship, extending its position as the official fitness center of Team USA through '16. The company first signed on as a USOC partner in '03. It historically was categorized as a USOC supplier, the organization’s third sponsorship tier, which is worth anywhere from $3-10M over four years. 24 Hour Fitness has seen a strong return on its investment over the last four years, CEO Carl Liebert said. In surveys, potential customers said they were 15-20% more likely to choose 24 Hour Fitness over its competitors because of its Team USA affiliation.