Red Sox' Lucchino Could Join Boston '24 Boston 2024 Forms Star-Studded BOD Boston '24 Hires Financial Fact-Checker Boston Olympics Support Sees Slight Upturn USA Basketball Unlikely To Move HQ To ASU Boston '24 Chair To Make Fewer Appearances Blackmun Confident Boston Bid Can Succeed U.S. Rep.: Boston '24 Should Clean House Boston Mayor Suggests Diminished Role For John Fish IOC Reveals Officials' Payment Figures
Upcoming Conferences and Events
SBD/July 27, 2012/Olympics
American Pride: USOC Sponsors Hilton, 24 Hour Fitness To Re-Up Through '16
Published July 27, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
MORE FOR 24 HOUR FITNESS: 24 Hour Fitness has renewed its USOC sponsorship, extending its position as the official fitness center of Team USA through '16. The company first signed on as a USOC partner in '03. It historically was categorized as a USOC supplier, the organization’s third sponsorship tier, which is worth anywhere from $3-10M over four years. 24 Hour Fitness has seen a strong return on its investment over the last four years, CEO Carl Liebert said. In surveys, potential customers said they were 15-20% more likely to choose 24 Hour Fitness over its competitors because of its Team USA affiliation.