SBD/July 27, 2012/Marketing and Sponsorship

Top NHL Draft Pick Nail Yakupov Signs Equipment, Apparel Deal With Warrior Sports

Yakupov was approached by other companies but liked Warrior's products
Oilers RW Nail Yakupov, the No. 1 overall pick in last month’s NHL Draft, has signed a multiyear equipment and apparel deal with Warrior Sports. The deal includes helmet, stick, protective gear and undergear, said Ian Pulver, who represents Yakupov along with lead agent Igor Larionov. Pulver declined to discuss financial details. Yakupov’s reps had discussions with other equipment manufacturers before signing with Warrior, which was founded in ‘92 and acquired by New Balance in ‘04. “He liked their stick; he liked their product; he liked their message,” Pulver said of Yakupov's decision to sign with Warrior. The company plans to promote the endorsement through a multimedia campaign. Warrior has a number of sports sponsorships with athletes and teams around the world, including a kit deal with EPL club Liverpool.
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug