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Marketing and Sponsorship

Marketplace Roundup

The Rams named Boxing Clever, St. Louis, their advertising agency of record. The deal will encompass print, TV and radio ads, as well as promotions, events, social media and digital marketing. The firm's first assignment with the team will be to create branding and messaging for the '12 NFL season, including TV ads that Boxing Clever is already producing. The Rams' previous agency of record was WhiteSpace, Akron, which worked on miscellaneous marketing efforts in '10 and partnered with the team in '08 for its "Bring It" campaign (THE DAILY).

CHEVY RUNS DEEP
: FOXSPORTS.com’s Lee Spencer reported the Chevrolet Camaro “will compete in the NASCAR Nationwide Series beginning in 2013.” Chevy on Thursday “unveiled the Camaro SS at Indianapolis Motor Speedway.” The Camaro was “just re-introduced into the new car market three years ago.” In ‘10 and ‘11, Camaro “led its segment in sales and once again tops the chart in 2012.” While the ‘13 Camaro has “yet to hit the racetrack,” Chevy Racing Oval Track Group Manager Pat Suhy said that the teams “will be testing in earnest before the car debuts in competition at Daytona in February” (FOXSPORTS.com, 7/26).

MONEY MAKERS: Data from sponsorship measurement firm Joyce Julius shows that among auto brands during Sprint Cup Series telecasts (points races), Chevy tops all brands in exposure value to date with $57.62M. No driver received more exposure value in the first half of the Sprint Cup season than Jimmie Johnson, who has received $45.28M of exposure value, compared to Dale Earnhardt Jr., who ranks second with $44.91M in exposure (Joyce Julius).

LOOK-ALIKES
: In Portland, Allan Brettman reports adidas Thursday “introduced the adizero Primeknit, its version of a one-piece knit upper running shoe.” This follows Nike's introduction in February “of the Flyknit running shoe.” The Primeknit construction “is virtually identical to that of Flyknit,” but Nike officials have “emphasized Flyknit’s sustainability features.” Primeknit appears to “feature the same environmental benefits,” but a news release from adidas on Thursday “emphasized the shoe's appearance” (Portland OREGONIAN, 7/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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