Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/July 27, 2012/Marketing and Sponsorship
Under Armour Unveils Northwestern Football Jerseys With School's Signature Striping Pattern
Published July 27, 2012
BULLDOG BLITZ: In Jackson, Brandon Marcello notes Mississippi State Univ. will “keep it simple in the fashion department this season." The school Thursday released “images of its new home and away uniforms, which include a broad ‘banner’ stripe but no gaudy adjustments.” The maroon jerseys “for home games include a white stripe on the shoulders and a large ‘Mississippi State’ wordmark on the chest.” Away uniforms “will include white uniforms with a maroon stripe.” MSU also “added a maroon helmet with a white stripe down the middle, and a pair of silver pants.” In addition, the school will “unveil special uniforms in advance of its ‘Snow Bowl’ reunion game against Texas A&M on Nov. 3, and the Egg Bowl against in-state rival Ole Miss on Nov. 24” (Jackson CLARION-LEDGER, 7/27).
WALK LIKE A DUCK: CBSSPORTS.com’s Craig Morgan noted Univ. of Oregon RB Kenjon Barner took “a subtle jab at some of the other teams that have tried to copy Oregon’s fashion sense -- the Terrapins" of the Univ. of Maryland in particular. Barner said, “I look at teams and kind of wonder what exactly was the reasoning behind it. But everybody wants to be fresh, and everybody wants to be brand new and innovative, so I can see where you're coming from” (CBSSPORTS.com, 7/26).