Puma's Move To More Immersive Site Pays Off Subway Enhances Liverpool Deal With Sub Ads Lenovo's NFL Deal Leads To Brand Awareness Spike Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement
SBD/July 27, 2012/Marketing and Sponsorship
Under Armour Unveils Northwestern Football Jerseys With School's Signature Striping Pattern
Published July 27, 2012
BULLDOG BLITZ: In Jackson, Brandon Marcello notes Mississippi State Univ. will “keep it simple in the fashion department this season." The school Thursday released “images of its new home and away uniforms, which include a broad ‘banner’ stripe but no gaudy adjustments.” The maroon jerseys “for home games include a white stripe on the shoulders and a large ‘Mississippi State’ wordmark on the chest.” Away uniforms “will include white uniforms with a maroon stripe.” MSU also “added a maroon helmet with a white stripe down the middle, and a pair of silver pants.” In addition, the school will “unveil special uniforms in advance of its ‘Snow Bowl’ reunion game against Texas A&M on Nov. 3, and the Egg Bowl against in-state rival Ole Miss on Nov. 24” (Jackson CLARION-LEDGER, 7/27).
WALK LIKE A DUCK: CBSSPORTS.com’s Craig Morgan noted Univ. of Oregon RB Kenjon Barner took “a subtle jab at some of the other teams that have tried to copy Oregon’s fashion sense -- the Terrapins" of the Univ. of Maryland in particular. Barner said, “I look at teams and kind of wonder what exactly was the reasoning behind it. But everybody wants to be fresh, and everybody wants to be brand new and innovative, so I can see where you're coming from” (CBSSPORTS.com, 7/26).