SBD/July 27, 2012/Franchises

MLS Red Bulls Will Include Season-Ticket Holder Names On Jerseys For Exhibition Game

The MLS N.Y. Red Bulls are "inviting season-ticket holders on the field for their exhibition game" against EPL club Tottenham Hotspur on Tuesday, according to Scott Soshnick of BLOOMBERG NEWS. The names of "more than 600 season-ticket holders will be included in the fabric of the numbers on the back of the jerseys worn by Red Bulls players." Red Bulls President of Business Operations Chris Heck said that for legal reasons, "season-ticket holders must opt-in to the offer." He added that the club has "about 7,000 season-ticket holders." Heck said, "This unique integration is our way of saying thank-you and that, together, we are one team." He added that fans whose "names appear in the jersey will be able to order a replica" (BLOOMBERG NEWS, 7/26).
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