SBD/July 26, 2012/Research and Ratings

Many U.S. Sports Execs Feel An IOC TOP Sponsorship At Summer Games Is Overvalued

Most U.S. sports execs feel that an IOC TOP sponsorship for the Summer Olympics is overvalued to some degree, according to a Turnkey Sports Poll conducted last month. Forty-seven percent of execs said that a TOP sponsorship is overvalued, while 21% said the sponsorship is significantly overvalued. Only 2% of respondents said the deal was undervalued. Meanwhile, execs were asked which Summer Olympics sport they most enjoy watching. Twenty-nine percent said track and field, while 27% said swimming and 14% said basketball (Turnkey Sports Poll).

How would you rate the value of an
IOC TOP sponsorship of the Summer Olympics?
RESPONSE
%
Significantly overvalued
21%
Overvalued
47%
Right price
18%
Undervalued
2%
Significantly undervalued
0%
Not sure/No response
12%
 
Which of the following sports at the Summer Olympics
do you most enjoy watching?
RESPONSE
%
Track and field
29%
Swimming
27%
Basketball
14%
Gymnastics
10%
Soccer
7%
Beach volleyball
4%
Boxing
3%
Rowing
2%
Tennis
1%
Not sure/No response
3%

 

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