SBD/July 26, 2012/Research and RatingsPrint All
Most U.S. sports execs feel that an IOC TOP sponsorship for the Summer Olympics is overvalued to some degree, according to a Turnkey Sports Poll conducted last month. Forty-seven percent of execs said that a TOP sponsorship is overvalued, while 21% said the sponsorship is significantly overvalued. Only 2% of respondents said the deal was undervalued. Meanwhile, execs were asked which Summer Olympics sport they most enjoy watching. Twenty-nine percent said track and field, while 27% said swimming and 14% said basketball (Turnkey Sports Poll).How would you rate the value of an
IOC TOP sponsorship of the Summer Olympics?
RESPONSE% Significantly overvalued21% Overvalued47% Right price18% Undervalued2% Significantly undervalued0% Not sure/No response12%Which of the following sports at the Summer Olympics
do you most enjoy watching?
RESPONSE% Track and field29% Swimming27% Basketball14% Gymnastics10% Soccer7% Beach volleyball4% Boxing3% Rowing2% Tennis1% Not sure/No response3%