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SBD/July 26, 2012/Olympics
P&G Rolls Out Marketing Campaigns For 34 Brands In Addition To Corporate Ads
Published July 26, 2012
SHARING IS CARING: Pritchard said that one in three people who watched the "Thank You, Mom” campaign shared it with others, making it one of the most shared videos of all time. The high rate of sharing for the commercial has contributed to 53 million people watching the company’s Olympic videos in 20 languages. P&G complemented the commercial with a series of short digital videos called "Raise an Olympian," which use moms and Olympians to narrate their journey to the Games. P&G’s activation on the ground in London will be limited to its Family Home. The company will open the home to 10,000 Olympic family members over the next few weeks, giving them a place to rest and eat during the Games. The home opened to Olympic families yesterday (Tripp Mickle, SportsBusiness Journal).