SBD/July 26, 2012/Olympics

Check Out The Latest Headlines From London At SBD/SBJ's Olympic Site

SportsBusiness Daily/SportsBusiness Journal has launched a free website exclusively geared to the Summer Games that will feature news, video, blogs and much more from London. See the site today for the following news:

24 Hour Fitness renews official deal with USOC
Ambush marketing concerns at a minimum, USOC's Baird says
McDonald's brings Happy Meals to Olympic restaurants, combats criticism
Catching Up With: NASCAR CEO Brian France in London
Beyond Sport Summit concludes, enjoys boost from Games
Catching Up With: Ed Skyler, Citi's executive VP of global affairs
Swimming broadcaster Gaines ignores critics, plans to keep screaming
On The Ground: Outside the Olympic bubble, London gets ready to party

Meanwhile, see today’s issue of SBD Global for the following stories you may have missed:

FIFA President Sepp Blatter pledged to make available "all the resources its new investigators need to probe wrongdoing" at soccer's governing body.
German Bundesliga's 18 teams earn up to $173M through shirt sponsorship deals.
The French Football League has agreed to a four-year deal with YouTube which will give it rights to air segments of all Ligue 1 matches worldwide.
A study by Ernst & Young revealed the 2014 World Cup in Brazil will result in a major impact on investments made in the country.

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