Cubs Poised For Marketing Opportunities MLB Partners Activating Around World Series Stewart-Haas Signs Apparel Deal With Nike Xbox Activates With Sounders Jerseys, Kiosks Microsoft Attempts To Improve NFL Tablet's Reputation Cubs Looking Out For Corporate Partners Krispy Kreme Names Shaq Spokesperson Marketplace Roundup ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events
SBD/July 25, 2012/Marketing and Sponsorship
Chevrolet Hopes To Expand Global Presence By Signing Four-Year Deal With Liverpool
Published July 25, 2012
DROPPED CALL: MARKETING magazine's Sarah Shearman reported U.K.-based telecom company O2 is "dropping its sponsorship" of EPL club Arsenal. The company began its relationship with Arsenal in '02, first as a shirt sponsor and "more recently as a secondary partner," after Emirates took on the primary role. O2's sponsorship "concludes at the end of this month." It is unknown whether there will be a replacement. O2 Marketing & Consumer Dir Sally Cowdry said that the brand "will now focus on its sponsorship of the England rugby team and its Priority Sports programme." However, O2 will maintain an association with Arsenal thanks to a "recent tie-up with Nike" (MARKETINGMAGAZINE.co.uk, 7/24).
TWO IS BETTER THAN ONE: EPL club Stoke City will become the first soccer team in the U.K. to have "double-decker electronic advertising boards" around the perimeter of the field. The move will "increase advertising revenue" at a time when potential TV audiences could top 4.4 billion worldwide (THISISSTAFFORDSHIRE.co.uk, 7/21).