Quote of the Day
"The total investment in the league is well more than $2 billion today, and nobody’s gotten any return on their money. So when we talk about improvement on gate and television and revenues, that’s good. But we’ve got a long way to go before we’re feeling like we’re just sitting around dividing up the spoils."-- MLS Commissioner Don Garber. (SPORTINGNEWS.com, 7/20)
Nike today posted 60-second ad on YouTube to mark the start of a new worldwide campaign called "Find Your Greatness," and the ad "takes an idea that would have run afoul of the rules and cheekily turns it on its head," according to David Segal of the N.Y. TIMES. Instead of "showing Olympic athletes in action in London, England, viewers will see unknown athletes in towns and villages called London around the world." Ambush marketing has "been around for decades, and no company has practiced this dark art with more verve and success than Nike." However, the IOC has imposed "ever more stringent rules to keep corporate crashers away from the party." No city has "drafted broader and more robust rules than" London, which "criminalized the mos ...
NBC to surpass record $1B in TV, digital ad sales for Games; up $150M over Beijing.
Controversial "Games Lanes" around London are causing traffic nightmares.
FCC sides with Tennis Channel in dispute with Comcast.
Emmert: Freeh Report made it "obvious" NCAA had to take action against Penn State.
The MLS All-Star Game puts the spotlight on PPL Park, serves as a "thank you" to Philly fans.
Ichiro's move to the Yankees likely to result in a ticket boost in the Bronx.
Mark Murphy speaks out against 18-game sked at meeting.
Chevrolet partners with Liverpool to expand global presence.
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