Where In The World?

Nike today posted 60-second ad on YouTube to mark the start of a new worldwide campaign called "Find Your Greatness," and the ad "takes an idea that would have run afoul of the rules and cheekily turns it on its head," according to David Segal of the N.Y. TIMES. Instead of "showing Olympic athletes in action in London, England, viewers will see unknown athletes in towns and villages called London around the world." Ambush marketing has "been around for decades, and no company has practiced this dark art with more verve and success than Nike." However, the IOC has imposed "ever more stringent rules to keep corporate crashers away from the party." No city has "drafted broader and more robust rules than" London, which "criminalized the mos ...