SBD/July 23, 2012/Research and Ratings

Overnight Ratings: ESPN's "Sunday Night Baseball" Down, Nationwide Series Up

Overnight ratings for weekend sports telecasts were led by ESPN’s coverage of the British Open. On broadcast TV, NBC led the way with its “30 Greatest NBC Olympic Moments” special on Saturday night, earning a 2.1 overnight. Meanwhile, ESPN earned a 1.4 overnight for Rangers-Angels “Sunday Night Baseball,” down 18% from a 1.7 rating for Reds-Braves on the comparable weekend last season. ESPN earned a 1.8 overnight for the NASCAR Nationwide Series STP 300 from Chicagoland Speedway on Sunday afternoon, up 64% from the series’ race on the comparable weekend last year, which aired from Nashville Superspeedway.

Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"Open Championship Today"
7/21
ABC
3:00-6:00pm
1.3
MLB: (regional)
7/21
Fox
4:00-7:15pm
1.8
Golf: "Training for Tahoe"
7/21
NBC
2:00-3:00pm
0.3
Golf: American Century Championship
7/21
NBC
3:00-6:00pm
0.5
"30 Greatest NBC Olympics Moments"
7/21
NBC
8:00-9:00pm
2.1
"Open Championship Today"
7/22
ABC
3:00-6:00pm
1.6
F1: German Grand Prix (taped)
7/22
Fox
12:00-2:00pm
0.7
Tour de France recap show
7/22
NBC
1:00-3:00pm
0.6
Golf: American Century Championship
7/22
NBC
3:00-6:00pm
0.6

 

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