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SBD/July 20, 2012/Olympics
Overall Impact Of Usain Bolt's Popularity On Track & Field "Difficult To Measure"
Published July 20, 2012
CASHING IN? RUNNERS WORLD U.K.’s Kerry McCarthy writes Bolt’s “jaw-dropping performances have turned him into one of the most bankable sporting stars of our age.” In response to the suggestion that, in “plastering himself all over European TV screens this spring with endorsements for Visa, Virgin Media and the Jamaica Tourist Board, he will be seen by some as having ‘cashed in’ and lost some of his credibility, Bolt simply shrugs.” Bolt said, “If people want to think that of me, this is fine. But I never try to be cool, I just try to be me. And in all the ads I did I was still being me. Clowning around, having fun. Plus, I’m just doing my job. Athletes earn most of their money through endorsements and that’s just the way it is. The sponsors pay us, we do what they want” (RUNNERSWORLD.co.uk, 7/11).