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SBD/July 20, 2012/Media
Jeremy Lin Signing Could Help Rockets Get More TV, Radio And Sponsorship Deals
Published July 20, 2012
HEIGHTENED INTEREST: In Houston, Jonathan Feigen noted media members “filled 70 news conference seats with at least as many lining the court” during Lin's formal introduction with the team Thursday. Lin during his time with the Knicks was in demand by major media networks, but in the days since his departure from N.Y. became possible, Lin’s reps “have received requests” from outlets including ESPN, CNN, “The Late Show with David Letterman,” “Late Night with Jimmy Fallon,” “HBO Real Sports," “The Jim Rome Show” and “PTI.” Meredith Geisler, a publicist for Lin, said, “I thought his leaving New York might mean there’s not going to be interest. It’s heightened interest. ... Cal Ripken and the streak, that was the closest to this, but there are more media outlets now. This is bigger. This is far greater than any of that. If he agreed to everything, he would be doing this for the next two years” (CHRON.com, 7/20).