Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/July 20, 2012/Marketing and Sponsorship
National Guard Associaton President Said Group Must Prove Value In Sports Sponsorships
Published July 20, 2012
MAN IN THE MIRROR: SPORTING NEWS’ Bob Pockrass wrote this is “not the time for a lot of congratulations and pats on the back for surviving another round with Congress.” It is time for NASCAR "to look in the mirror." Pockrass: "It’s time for the top executives in the sport to figure out not just why politicians are voting for the military to get out of motorsports but why major corporations also have cut back their spending in NASCAR.” Mica was among the “most notable to swing his support toward the amendment.” That should “send shivers down the spines of NASCAR officials at the sport’s headquarters in Daytona Beach.” NASCAR needs to “find ways to produce better results for sponsors and make even the most skeptical people take a second look” at the sport (SPORTINGNEWS.com, 7/19).