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SBD/July 19, 2012/Media
BBC's U.K. Games Rights Deal Adds To IOC's $1B Total Raised In Latest Negotiation Round
Published July 19, 2012
WEIGHING IN: Outgoing BBC General Dir Mark Thompson, who helped negotiate the deal, blogged that the company has “secured one of the last pieces in a portfolio of strategic sports rights which ensure that the BBC remains the UK's most popular sports broadcaster.” The BBC now has “rights arrangements which stretch out for many years and which guarantee that sport will continue to be a central part of the diet of licence-payers across BBC Television, Radio and Online.” Thompson: “So much nonsense has been written about the modern BBC and sport that it's worth spending a moment setting the record straight” (BBC.co.uk, 7/18). IOC VP Thomas Bach said that the U.K. deal “concluded its European rights business for the 2013-16 Olympic cycle comprising of the Sochi and Rio Games” (AP, 7/18).