Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/July 19, 2012/Marketing and Sponsorship
Growth Spurt: Adidas Plans To Open 600 Stores In China By The End Of '12
Published July 19, 2012
CLOSING TIME: Meanwhile, the WALL STREET JOURNAL’s Laurie Burkitt reported adidas is “closing its only company-owned apparel factory in China as part of a move to improve efficiency.” An adidas spokesperson said that the company “will close the 160-worker factory in China's coastal city of Suzhou at the end of October.” The company said that it “will source its products from other local Chinese manufacturers.” It already “works with 300 supplier factories in the country.” The spokesperson said that closure is part of adidas' “efforts to restructure business in China and globally to ensure efficiency and leverage scale.” The spokesperson added that adidas “will not be reopening the factory elsewhere” (WSJ.com, 7/18).