New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/July 19, 2012/Marketing and Sponsorship
Published July 19, 2012
HOMETOWN HERO: In Indianapolis, Curt Cavin notes Alabama firefighter Curtiss Shaver's name "will be a featured part of the Brickyard 400 at Indianapolis Motor Speedway." Shaver is the "winner of a Hometown Heroes contest conducted by Crown Royal, the title sponsor of the 19th annual Sprint Cup Series race." He will be the "guest of honor for a four-day sporting event that culminates July 29" with the "Crown Royal presents the Curtiss Shaver 400 at the Brickyard powered by BigMachine Records.com." Shaver's name "will be on all race memorabilia." Crown Royal "presented five candidates for fans to vote for on Facebook" (INDIANAPOLIS STAR, 7/19).
BANK ON IT: MARKETING magazine's John Reynolds reported RBS has "agreed to a 70% increase in its 6 Nations rugby sponsorship deal, as it looks to have beaten rival HSBC to retain the title sponsorship of the annual tournament." The bank "is set to confirm" a US$68.7M four-year deal to retain sponsorship rights (MARKETINGMAGAZINE.co.uk, 7/17).
DROPPING DOWN: The FINANCIAL TIMES' Robert Budden noted commercial TV broadcasters "are set to suffer a significant downturn in revenue during the Olympic Games." Media buyers and a senior airtime sales exec said that the TV industry "is now predicting falls" of 8-10%. The "sharp deterioration in the advertising market comes as many companies fear that the BBC, which is the host broadcaster for the Olympics in the UK, will dominate viewing figures during the Games." TV industry execs admitted that some advertisers "had moved their ad spend around to avoid the Olympics, either by shifting campaigns into the second quarter or postponing them until the fourth quarter, after the Games" (FINANCIAL TIMES, 7/17).