SBD/July 18, 2012/Olympics

USA Swimming Pairs With Disney For New PSA Encouraging Viewers To Swim

Just keep swimming. That’s the message USA Swimming and Disney are pushing in a PSA that was released yesterday using footage from “Finding Nemo.” The Pixar movie is slated to be released in 3D in September, and Disney reached out to USA Swimming to see if it could hold a private screening of the movie for members of the U.S. swim team. The team watched the film last week while training in Knoxville before leaving for the London Games. In the Disney-USA Swimming PSA, Olympians Natalie Coughlin, Nathan Adrian and others encourage viewers to swim. The PSA is being used in the NGB's SwimToday initiative, which is designed to boost youth interest in the sport after the Olympics.
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