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SBD/July 18, 2012/Olympics
LOCOG Officials Remove 500,000 Soccer Tickets, Hope To Ensure Full Stadiums
Published July 18, 2012
GLASS HALF FULL: In London, Robin Scott-Elliot reports organizers have admitted that there “will be swathes of empty seats at many matches outside London, with Cardiff and Glasgow proving particularly hard to sell.” But aside from soccer, “sales are impressive” (London INDEPENDENT, 7/18). Coe said, "We’ve sold more football tickets than we’ve sold for anything else. We’re not in bad shape on tickets. It was always going to be that football tickets were the challenge but I think we’ll do pretty well” (INDEPENDENT.co.uk, 7/17). LOCOG officials said that they are “still on track to reach their ticket revenue target" of US$936M by next Friday's Opening Ceremony. In London, Jacquelin Magnay reports the excess soccer tickets, “most of which" were on sale for US$31, will "cost organizers lost revenue" of about US$15.6M (London TELEGRAPH, 7/18).