TNT averaged a 3.1 U.S. rating and 4.98 million viewers for its six NASCAR Sprint Cup Series races this season. That rating is flat compared to last season, while the viewership is down 3% compared to 5.125 million viewers. The viewership figure marks the lowest for TNT under its current TV rights deal with NASCAR, which expires after the '14 season. TNT's best audience this season was for the Coke Zero 400 on July 7, which averaged a 3.3 rating and 5.449 million viewers. The race was also simulcast on truTV for the first time. Combining the simulcast audience with TNT's telecast, Turner wrapped its six-race schedule with a 3.2 rating and 5.094 million viewers, which would put the rating up 3%, with viewership flat.
|
NASCAR SPRINT CUP SERIES AUDIENCE TREND ON TNT
DURING CURRENT MEDIA DEAL
|
|
YEAR
|
RATING
|
VIEWERS (000)
|
|
'12
|
3.1
|
4,980
|
|
'11
|
3.1
|
5,125
|
|
'10
|
3.0
|
4,990
|
|
'09
|
3.3
|
5,098
|
|
'08
|
3.6
|
5,722
|
|
07
|
3.5
|
5,693
|
| |
|
|
|
'12 NASCAR SPRINT CUP SERIES ON TNT
|
|
DATE
|
DAY
|
TIME
|
RACE |
TRACK |
RAT.
|
VIEWERS (000)
|
|
6/10
|
Sun.
|
1:00pm
|
Pocono 500 |
Pocono |
3.4
|
5,257
|
|
6/17
|
Sun.
|
2:30pm
|
Quicken Loans 400 |
Michigan |
3.2
|
5,284
|
|
6/24
|
Sun.
|
3:00pm
|
Toyota/Save Mart 350 |
Sonoma |
3.3
|
5,200
|
|
6/30
|
Sat.
|
7:30pm
|
Quaker State 400 |
Kentucky |
2.5
|
3,879
|
|
7/7
|
Sat.
|
7:30pm
|
Coke Zero 400* |
Daytona |
3.3
|
5,449
|
|
7/15
|
Sun.
|
1:00pm
|
Lenox Industrial Tools 301 |
New Hampshire |
3.1
|
4,775
|
|
|
|
|
|
|
|
|
NOTE: * = Simulcast on truTV, which averaged a 0.5 rating and 735,000 viewers.
