SBD/July 18, 2012/Media

Six NASCAR Sprint Cup Races On TNT See Average Rating Flat Compared To '11

TNT averaged a 3.1 U.S. rating and 4.98 million viewers for its six NASCAR Sprint Cup Series races this season. That rating is flat compared to last season, while the viewership is down 3% compared to 5.125 million viewers. The viewership figure marks the lowest for TNT under its current TV rights deal with NASCAR, which expires after the '14 season. TNT's best audience this season was for the Coke Zero 400 on July 7, which averaged a 3.3 rating and 5.449 million viewers. The race was also simulcast on truTV for the first time. Combining the simulcast audience with TNT's telecast, Turner wrapped its six-race schedule with a 3.2 rating and 5.094 million viewers, which would put the rating up 3%, with viewership flat.

NASCAR SPRINT CUP SERIES AUDIENCE TREND ON TNT
DURING CURRENT MEDIA DEAL
YEAR
RATING
VIEWERS (000)
'12
3.1
4,980
'11
3.1
5,125
'10
3.0
4,990
'09
3.3
5,098
'08
3.6
5,722
07
3.5
5,693
     

'12 NASCAR SPRINT CUP SERIES ON TNT
DATE
DAY
TIME
RACE TRACK
RAT.
VIEWERS (000)
6/10
Sun.
1:00pm
Pocono 500 Pocono
3.4
5,257
6/17
Sun.
2:30pm
Quicken Loans 400 Michigan
3.2
5,284
6/24
Sun.
3:00pm
Toyota/Save Mart 350 Sonoma
3.3
5,200
6/30
Sat.
7:30pm
Quaker State 400 Kentucky
2.5
3,879
7/7
Sat.
7:30pm
Coke Zero 400* Daytona
3.3
5,449
7/15
Sun.
1:00pm
Lenox Industrial Tools 301 New Hampshire
3.1
4,775
       

NOTE: * = Simulcast on truTV, which averaged a 0.5 rating and 735,000 viewers.
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