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SBD/July 18, 2012/Media
BBC Retains U.K. Olympic Broadcast Rights Through '20 Games
Published July 18, 2012
THE GAME PLAN: The GUARDIAN’s Josh Halliday noted the BBC will “send 765 staff to cover the Olympic games in London,” and the amount is “an increase on the 493 people the broadcaster sent to the Beijing Olympics in 2008.” BBC Sport Head of Major Events Dave Gordon said, "I look on it as a reminder of how passionately the audience cares what the BBC does and the way we do it. We've a hard-earned reputation for doing the Olympics well." The BBC is “turning BBC1 and BBC3 into its flagship Olympics channels, with BBC1 showing wall-to-wall coverage of the games except for traditional news bulletins.” Gordon said that he was “confident the BBC would not face the kind of criticism it attracted for its coverage of the Queen's Diamond Jubilee, but admitted the broadcaster will get nervous if Team GB's medal haul did not match expectations” (GUARDIAN, 7/17).