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SBD/July 18, 2012/Marketing and Sponsorship
Sports Leagues Fight Conservative Lawmakers To Maintain Military Sponsorship Spending
Published July 18, 2012
WELCOME TO CORPORATE AMERICA: Speed’s Tommy Kendall said of the future of military sponsorships in NASCAR, “This is not really a lot different than what goes on inside different companies. ... When you get new people, one person loves it, another person doesn’t.” Kendall: “It’s a charged subject and depending whether you’re a NASCAR fan or not is probably which side you land on.” Speed’s Dave Despain said, “The marketing budget (for the military) is not going to be reduced. They still have to have recruits, they’re just going to go spend it somewhere else” (“Wind Tunnel with Dave Despain,” Speed, 7/15).