Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/July 17, 2012/MediaPrint All
The carriers of NHL broadcasts in Canada for now are "taking a restrained approach to the programming vacuum," according to Bruce Dowbiggin of the GLOBE & MAIL. Sportsnet Communications Dir Jennifer Neziol said, "We are exploring programming options in case the NHL season is delayed, but have nothing to confirm at this time." TSN Communications Dir Greg McIsaac said, "It is still early in the negotiation process. At this point we are monitoring developments." CBC Head of Media Relations Chuck Thompson said, "Negotiations have just begun and we don't speculate. CBC has contingency plans for all areas of programming -- it's what smart broadcasters do." Dowbiggin writes, "Evidently, the smartest thing a broadcaster can do is not ruffle the NHL's feathers with negotiations for a new national TV contract." NHL team owners are "under a gag order not to talk, and it would be prudent to do the same if you're a TV network." Unlike in the '04-05 lockout, the NHL has a "considerable TV component at play" if a labor dispute "goes too far." The league now "has much invested in its partnership with HBO on '24/7.'" For that series to "go as planned, filming must start in late November or early December." Losing the HBO connection "would be a blow to the prestige the NHL has built of late with its new initiatives." The NHL is "gambling that TV viewers who love hockey will once again put aside their favourite sport for an extended period of time so the league can try and stab at the sports industry paradigm [NHL Commissioner Gary] Bettman encountered when he took over as commissioner in 1993" (GLOBE & MAIL, 7/17).
BLACK FRIDAY? On Long Island, Steve Zipay wrote, "Don't ignore one element that will be a factor when push-comes-to-shove down the road in the CBA talks: Television dollars and commitments." NBC's national network broadcasts "are reportedly scheduled to begin on Thanksgiving Friday." Should the "hard-line spit hit the fan and the October schedule is lost, both sides have to seriously target a Thanksgiving Friday start." Zipay: "Figure two weeks of training camp and a few exhibition games, so a deal would have to be in place by mid-November, about a month after the scheduled season debut" (NEWSDAY.com, 7/16).
HBO has “bought the American television rights” to boxer Vitali Klitschko’s next fight, and the move “comes as a surprise, considering the network’s general disinterest” in Klitschko and his brother Wladimir, according to Dan Rafael of ESPN.com. When Vitali Klitschko defends his heavyweight title against "little-known and untested Manuel Charr on Sept. 8 in Moscow, HBO will run the fight on same-day tape delay as the opening bout to what is now a ‘World Championship Boxing’ tripleheader.” The main event is a bout between Andre Ward and Chad Dawson. HBO said that the addition of the heavyweight title fight “simply makes for a big night of boxing.” HBO will “probably draw a bigger audience with the addition of a heavyweight title fight, and it is doing everything it can to draw attention to the Ward-Dawson main event that it is so heavily invested in” (ESPN.com, 7/16).