NCAA Faces Suit Challenging Scholarship Limits Nike Retains Durant With Deal Worth Over $265M Sponsors Sticking By Tony Stewart Citizen Watch Renews USTA Sponsorship Snickers Releases First Manziel Commercial Filing Hints NCAA's Strategy In O'Bannon Appeal Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced
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SBD/July 17, 2012/Marketing and Sponsorship
College Marketing Notes: Big Sky Conference Unveils New Logo, Brand Campaign
Published July 17, 2012
NEW DEAL: New Mexico State Univ. is the latest school to outsource its ticketing sales and marketing. The Aggies have struck a deal with The Aspire Group to handle ticket sales and service beginning this month. A manager and three full-time sales consultants will work out of a fan relationship center on NMSU's campus in Las Cruces. The focus of the fan relationship center will be connecting and communicating with the fans to maximize revenue and attendance frequency, the agency said (Michael Smith, SportsBusiness Journal).
PIZZA PIZZA: Little Caesars Pizza Bowl officials yesterday announced “a new two-year agreement with Little Caesars Pizza to extend the title sponsorship of the bowl through the 2013 bowl game.” The pizza chain has been the bowl's sponsor since ’09 (DETROITNEWS.com, 7/16).