Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/July 17, 2012/Marketing and Sponsorship
College Marketing Notes: Big Sky Conference Unveils New Logo, Brand Campaign
Published July 17, 2012
NEW DEAL: New Mexico State Univ. is the latest school to outsource its ticketing sales and marketing. The Aggies have struck a deal with The Aspire Group to handle ticket sales and service beginning this month. A manager and three full-time sales consultants will work out of a fan relationship center on NMSU's campus in Las Cruces. The focus of the fan relationship center will be connecting and communicating with the fans to maximize revenue and attendance frequency, the agency said (Michael Smith, SportsBusiness Journal).
PIZZA PIZZA: Little Caesars Pizza Bowl officials yesterday announced “a new two-year agreement with Little Caesars Pizza to extend the title sponsorship of the bowl through the 2013 bowl game.” The pizza chain has been the bowl's sponsor since ’09 (DETROITNEWS.com, 7/16).