Visa, Other Sponsors Make Statements On FIFA Walter Byers Passes Away At The Age Of 93 Spieth Making Most Of AT&T Deal MLB Teams Participating In Delta SkyMiles Promo Nine Cities Bid On '18-'0 CFP Title Games Louis Vuitton Extends For America's Cup Challenger Marketplace Roundup Will FIFA Sponsors React To Arrests? Women's World Cup Ads 70% Sold Bouchard's Early French Departure Hurts Sponsors
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SBD/July 17, 2012/Marketing and Sponsorship
College Marketing Notes: Big Sky Conference Unveils New Logo, Brand Campaign
Published July 17, 2012
NEW DEAL: New Mexico State Univ. is the latest school to outsource its ticketing sales and marketing. The Aggies have struck a deal with The Aspire Group to handle ticket sales and service beginning this month. A manager and three full-time sales consultants will work out of a fan relationship center on NMSU's campus in Las Cruces. The focus of the fan relationship center will be connecting and communicating with the fans to maximize revenue and attendance frequency, the agency said (Michael Smith, SportsBusiness Journal).
PIZZA PIZZA: Little Caesars Pizza Bowl officials yesterday announced “a new two-year agreement with Little Caesars Pizza to extend the title sponsorship of the bowl through the 2013 bowl game.” The pizza chain has been the bowl's sponsor since ’09 (DETROITNEWS.com, 7/16).