Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors Baseball HOF Expecting Another Large Crowd Squash Execs Buoyed By N.Y. Event Attendance 76ers Rising In Merch Sales, Home Attendance College Baseball Raising ALS Awareness At Fenway Warriors Hold Lavish Arena Groundbreaking Australian Open Deals With Heavy Crowds Marlins Park Transforms Into Racetrack Goodell To Attend NFC Title Game, Skip Foxboro
SBD/July 17, 2012/Events and Attractions
Suns Not Planning Preseason Outdoor Game At Indian Wells Tennis Garden In '12
Published July 17, 2012
FAR EAST MOVEMENT: In West Palm Beach, Ethan Skolnick wrote of the planned Heat-Clippers preseason games in China, "Sponsors and participants will expect to count plenty of cash afterward." The Heat have "actively sought business deals in the region, and last season signed an agreement with Tsingtaou beer." Heat F LeBron James, G Dwyane Wade and F Chris Bosh all played for the Gold Medal-winning USA Basketball team in the '08 Beijing Games, and James and Wade "in particular have strong followings" in China (PALMBEACHPOST.com, 7/16).