Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/July 16, 2012/Research and RatingsPrint All
Overnight Nielsen ratings for sports telecasts over the weekend were led by the TNT’s NASCAR Sprint Cup Lenox Industrial Tools 301 from New Hampshire Motor Speedway, which was the net’s final Sprint Cup telecast this season. The 2.9 overnight is flat with the same race last season. ESPN earned a 1.3 overnight for the Nationwide Series F.W. Webb 200 from NHMS on Saturday, also flat compared to last year. Broadcast TV sports overnights were led by Fox’ MLB regional coverage, which earned a 2.2 rating for the net's first post-MLB All-Star Game telecast. The coverage, which featured Mets-Braves in 46% of markets, was flat compared to similar regionalized coverage last year. Meanwhile, CBS’ final round of the PGA Tour John Deere Classic earned a 2.1 overnight for Zach Johnson’s win yesterday in a playoff over Troy Matteson. That figure is up 24% from the event's final round last year.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"7/14ABC4:00-6:00pm0.5 PGA Tour: John Deere Classic: Third Round7/14CBS3:00-6:00pm1.1 MLB: (regional)7/14Fox4:00-7:45pm2.1 Red Bull Signature Series: Wake Open7/14NBC1:00-3:00pm0.6 Golf: U.S. Senior Open: Third Round7/14NBC3:00-6:00pm0.6 PGA Tour: John Deere Classic: Final Round7/15CBS3:00-6:45pm2.2 Ironman World Championships (re-air)7/15NBC1:30-3:00pm0.8 Golf: U.S. Senior Open: Final Round7/15NBC3:00-6:00pm0.6