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Marketplace Roundup

Hornets F Anthony Davis, the No. 1 pick in the NBA Draft, has "finalized an endorsement deal with Nike," his first pro endorsement deal. Davis "already has a 'Nike Swoosh Unibrow' print for sale" (SPORTS EXCHANGE, 7/16). ESPN's Darren Rovell on his Twitter account notes with the signing of Davis, Nike "has signed 7 out of the last 10 #1 overall draft picks" (TWITTER.com, 7/16).

HYPER COLOR: In Austin, Lori Hawkins reports locally-based Hyperwear fitness products company has "a new line of free weights made using rubber sandbags instead of hard metal," and is "now making sales in 20 countries." With former Nike Americas Sales Dir Denver Fredenburg as CEO, Hyperwear had revenue of $850,000 last year and "plans to more than double sales this year." Hyperwear's customers include the Austin, L.A., and Dallas school districts, the Univ. of Texas football and basketball teams, and Auburn Univ. football. The 10-person company "recently tripled its office space" by moving to a new 10,000 square-foot HQs in North Austin. Hyperwear now is "gearing up to raise a second round of funding to expand sales and marketing" (AUSTIN AMERICAN-STATESMAN, 7/16).

DRIVEN TO SUCCEED: NASCAR driver Dale Earnhardt Jr. is sponsored by the National Guard, which last week announced it was going to maintain its NASCAR deal. However, with U.S. Army's recent decision to end its sponsorship of Stewart-Haas Racing, Earnhardt said, "I feel that our program [with the National Guard] is really productive. Apparently they don't feel like theirs was productive. I feel like ours is successful. Marketing in any business is hard work, and, I feel like we do a good job of it and always have." Earnhardt added, "I'm just disappointed when any company or big entity like that leaves the sport entirely" (SPORTINGNEWS.com, 7/13). Meanwhile, in Indianapolis, Curt Cavin wrote Panther Racing IndyCar team Owner John Barnes "has seemed confident about keeping the National Guard in recent conversations about it." Panther Racing "has been exceptional in building that program, which does more than just try to recruit soldiers" (INDYSTAR.com, 7/13).

CAN'T WAIT! ESPN.com's Doug Williams wrote under the header, "Athletes Trademarking The Phrase That Pays." Williams noted athletes such as Jets LB Bart Scott, Redskins QB Robert Griffin III and Knicks G Jeremy Lin have recently trademarked phrases, slogans or nicknames. N.Y.-based attorney Jaia Thomas, who specializes in intellectual property and represents athletes and celebrities, said, "One of the main reasons is for economic reasons. ... It's also good just in terms of brand building. As athletes start to build their brand it's good to start to protect their individual property rights as soon as possible" (ESPN.com,7/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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