Foot Locker Ad Puts Lillard In Spotlight Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow Marketplace Roundup Adidas Signs Lillard To Massive Shoe Deal Ian Darke Featured In ESPN World Cup Spot Marketplace Roundup Spieth's Masters Breakout Huge For Under Armour Padres Form Partnership With National Univ. Darlington Launches History-Focused Campaign
Upcoming Conferences and Events
SBD/July 16, 2012/Marketing and Sponsorship
Non-Olympic Sponsors Buying Up Majority Of Available Space Within Venue Zones
Published July 16, 2012
COVER IT UP: CNBC’s Ross Westgate noted with the start of the Olympics less than two weeks away, we are "now going into the blackout period where individual athletes will no longer be able to show their own sponsors off.” Westgate said to U.S. track and field athlete Nick Symmonds, “You’re known because you’ve got this tattoo on (your arm) which you sold for about $11,000.” Symmonds noted it is a temporary tattoo of Hanson Dodge and said, "Domestically, I’m allowed to display it but internationally ... I have to tape over it. So in competition you’ll see me with a piece of tape on my left deltoid, but everybody knows Hanson Dodge Creative is the sponsor.” Westgate asked if this was “going to be the future” for athlete marketing. Symmonds said, “I sure hope so. We train for four years for these events and we come here and all these sponsors have helped us throughout the years. ... When we get to the Olympics, where we can give them a return on their investment, they’re suddenly not welcome anymore. I just think it’s terrible” ("Worldwide Exchange," CNBC, 7/16).