ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/July 13, 2012/Marketing and Sponsorship
Published July 13, 2012
REBUTTAL: The WALL STREET JOURNAL's Angus Loten noted BodyArmor Nutrition on Thursday responded to Under Armour's trademark infringement allegations, claiming Under Armour's lawsuit filed in federal court in Baltimore is a "prime example of trademark bullying by a corporate giant." Under Armour VP/Global Brand Communications & Entertainment Diane Pelkey Thursday in a statement said, "The fact that our brand image is being exploited validates the unfortunate need for this lawsuit." BodyArmor Nutrition co-Owner Mike Repole said, "No one is going to confuse an apparel company with a beverage company. We're going to fight this" (WSJ.com, 7/12).
I WORK OUT: In Baltimore, Jill Rosen reported Ravens LB Ray Lewis is “selling a new fitness program that involves little more than a deck of cards.” It costs $75 but consumers had the chance to buy it Thursday “for $35 through Groupon.” Lewis' website, “RL52 Cycling Shop, insists that all anyone needs to build muscle and lose fat, Ray-style, is that deck of cards and 52 days.” He is also “selling workout DVDs,” and one of his “exercise bikes -- he’s got three models on the site -- will cost $1,100 to $1,900” (BALTIMORESUN.com, 7/12).
GEOGRAPHY LESSON: In Boston, Galen Moore reported Powerade has erected a billboard on I-93N near TD Garden depicting Heat F LeBron James "grinning at them.” The billboard reads, “Congrats LeBron. A championship has a nice ring to it” (BIZJOURNALS.com, 7/12). The Heat have ousted the Celtics in the playoffs each of the last two seasons (THE DAILY).