Tom Gores Purchases $100M L.A. Mansion Weekend Plans: Fox Sports' Jil Gossard-Cook Executive Transactions Names In The News Two Weeks Left to Nominate '17 Class of Forty Under 40 Going Off The Grid Executive Transactions Names In The News Cast Your Vote For '16 SBJ/SBD Reader Survey 2016 Sports Marketing Symposium
SBD/July 12, 2012/People and Pop Culture
Video Of Patriots Owner Robert Kraft Appearing In Audition Tape Goes Viral
Published July 12, 2012
EVERYBODY'S A CRITIC: In Boston, gossip columnists Fee, Raposa & Johnson ask, "Who leaked the uber embarrassing 'screen test' to the World Wide Web???" Reports indicated that Kraft is "mortified that his 'prank' meant for 'The Internship' screenwriter and star Vince Vaughn went viral." Shortly after Kraft issued "his mea culpa, the suits at Twentieth Century Fox yanked the video from YouTube claiming it contained proprietary information, i.e. the script." A Patriots source said, "The New England Patriots brand is so solid, I cannot believe this thing would be an issue. It's enough to get people to raise their eyebrows. But if there's a string of these kinds of things, and the team is 1-15, it can be an issue." Fee, Raposa & Johnson: "File under: Fumble" (BOSTON HERALD, 7/12). The BOSTON GLOBE writes, "What was Robert Kraft thinking? That was the reaction many people had Wednesday" (BOSTON GLOBE, 7/12). In Providence, Corey Bourassa wrote fans "had to be stunned when this strange video" surfaced (PROVIDENCEJOURNAL.com, 7/11). In Boston, Margery Eagan writes under the header, "Robert Kraft Goes Over Viagra Falls, But It's His Image In A Barrel." Eagan: "You can’t quite believe this is Mr. Robert Kraft, who created a football dynasty in his signature blue shirts with crisp white collars. Creepy. Disturbing. Need to shower" (BOSTON HERALD, 7/12). In Massachusetts, Nick Underhill wrote, "The tape casts Kraft in a different light" (MASSLIVE.com, 7/11). The BOSTON BUSINESS JOURNAL's Galen Moore writes under the header, "Bob Kraft's Painful Audition Tape Just Won't Go Away" (BIZJOURNALS.com, 7/12).
DID HE NEED TO APOLOGIZE? Denver Post columnist Woody Paige said it was necessary for Kraft to apologize "because of his impeccable reputation, what he’s accomplished in the NFL, because of what has happened with him with the loss of his wife the last year." He added, "A man of his background and reputation has to come out, and if he addresses it with humor, even better.” ESPN’s Michael Smith said Kraft needed to address the issue because he has to "go in and explain it to his franchise." Smith: "Kraft runs his organization where if anything is the slightest bit embarrassing, he wants his players to be held accountable for it.” The Patriots are "all about image.” However, L.A. Times columnist Bill Plaschke said Kraft does not “owe us anything.” Plaschke said Kraft “is moving on with his life” and he “should have the right to do that as he chooses." ESPN’s Jackie MacMullan said, "If he went into hiding under his bunker, like his coach often does, then the story has legs.” MacMullan: “He wanted to put this to rest. I thought he did it with the right touch of humor” (“Around The Horn,” ESPN, 7/11). Boston Globe columnist Bob Ryan said the video is “mortifying and embarrassing.” However, Kraft “just has to answer to his family” ("PTI," ESPN, 7/11).