SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/July 12, 2012/Marketing and Sponsorship
A-Dore-Able: Vanderbilt's New Nike Football Uniforms Will Include White Helmet
Published July 12, 2012
WHAT ABOUT US? In K.C., Terez Paylor reported EA Sports' "NCAA Football 13" video game “raised the ire" of some Univ. of Missouri fans when it was released Tuesday “without MU's new uniforms.” However, the company “has not left the Tigers out in the cold." EA Sports Communications Specialist Brad Hilderbrand said that the game's producers “plan to release a free patch in mid-August with updates to several uniforms, including Missouri's” (KANSASCITY.com, 7/11).