SBD/July 12, 2012/Marketing and Sponsorship

A-Dore-Able: Vanderbilt's New Nike Football Uniforms Will Include White Helmet

The uniforms will feature "Vanderbilt" on the front for the first time since '94
Vanderbilt Univ. yesterday “took another step in rebranding its football program” in unveiling new Nike uniforms for the ‘12 season, according to Nick Cole of the Nashville TENNESSEAN. The first noticeable change “is the new white helmet, which was an instant favorite of fans and players.” This marks the “first time that the Commodores have worn a white helmet since the 1986 season.” Another significant change includes “a new look to the gold jersey, with the addition of black shoulder coverings and numerals.” Nike also added “Vanderbilt” on the jersey’s front “for the first time since 1994.” With black, white and gold versions of the jerseys, helmets and pants, the Commodores “will have 27 uniform combinations.” Vanderbilt coach James Franklin said, “It is about staying current. For the recruits and the community, we want to show the continued change we are making here” (Nashville TENNESSEAN, 7/12).

WHAT ABOUT US? In K.C., Terez Paylor reported EA Sports' "NCAA Football 13" video game “raised the ire" of some Univ. of Missouri fans when it was released Tuesday “without MU's new uniforms.” However, the company “has not left the Tigers out in the cold." EA Sports Communications Specialist Brad Hilderbrand said that the game's producers “plan to release a free patch in mid-August with updates to several uniforms, including Missouri's” (KANSASCITY.com, 7/11).
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