SBD/July 12, 2012/Marketing and Sponsorship

First Impressions: Under Armour Debuts Kits For EPL Club Tottenham Hotspur

UA's new shirts for Tottenham Hotspur are made of the company’s HeatGear material
Under Armour and EPL club Tottenham Hotspur today unveiled the club’s new home and away kits for the '12-13 season. UA’s five-year agreement to be the “technical partner” of Tottenham is the apparel brand’s first with an EPL team and its largest team sponsorship to date. UA Senior VP/Global Sports Marketing Matt Mirchin said, “Soccer is the most-viewed sport in the world, so this is a vital next step in growing our brand. Tottenham Hotspur is London’s blue collar team and they have a rich tradition. We thought this partnership was a perfect fit for us.” The kits, which will be available on the team’s website beginning at midnight London time, integrate many of UA’s apparel innovations. The shirts are made of the company’s HeatGear material, which is meant to keep the players lighter and drier. Tottenham Chair Daniel Levy said, "Not only are they one of the most exciting brands in world sport, but Under Armour also has a reputation for performance and technical excellence. This is demonstrated by the fantastic kit they have designed." UA is also launching a retail collection for Tottenham, featuring graphic T-shirts, training tees, shorts, track jackets and accessories. Mirchin: "It is a defining moment for our brand."
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