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SBD/July 12, 2012/Marketing and Sponsorship
No Sharpie Needed: Stu Sternberg Behind Launch Of Digital Autograph Company Egraphs
Published July 12, 2012
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$IGN OF THE TIMES: In Charlotte, Scott Fowler notes NFL Panthers QB Cam Newton's appearance at an autograph-signing session this weekend in Charlotte will cost fans between $125-175. IMG’s Carlos Fleming, Newton’s marketing agent, said that Newton “agreed to sign a memorabilia deal in part to deal with the fake and unauthorized merchandise that is rampant in the sports collectibles industry.” Fowler writes Newton has “the right to charge three figures for his autograph in his backyard, just as I have the right to disagree with him doing so.” Newton "shouldn’t charge for autographs in his current hometown" because that is "part of just being part of the community” (CHARLOTTE OBSERVER, 7/12).