Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup
SBD/July 12, 2012/Marketing and Sponsorship
No Sharpie Needed: Stu Sternberg Behind Launch Of Digital Autograph Company Egraphs
Published July 12, 2012
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$IGN OF THE TIMES: In Charlotte, Scott Fowler notes NFL Panthers QB Cam Newton's appearance at an autograph-signing session this weekend in Charlotte will cost fans between $125-175. IMG’s Carlos Fleming, Newton’s marketing agent, said that Newton “agreed to sign a memorabilia deal in part to deal with the fake and unauthorized merchandise that is rampant in the sports collectibles industry.” Fowler writes Newton has “the right to charge three figures for his autograph in his backyard, just as I have the right to disagree with him doing so.” Newton "shouldn’t charge for autographs in his current hometown" because that is "part of just being part of the community” (CHARLOTTE OBSERVER, 7/12).